Saint Laurent makes fine jewelry debut with timeless luxury line

A Saint Laurent debuts in the world of fine jewelry with its first jewelry line. The collection of the Parisian luxury brand bets on diamonds and 18 carat gold, in addition to other precious materials that, according to the maison, were “carefully selected” by artistic director, Anthony Vaccarello.

Defined by the brand itself as essential, the Saint Laurent line proposes to be timeless, with pieces that adjust to the seasons and trendsand can be used without fear over time.

_{Saint Laurent jewelry collection bets on the timeless with 18 carat gold and diamonds. Playback/Instagram}

The creation of the models was inspired by the link chain theme. The Cassandre collection, for example, has been revisited with the interlaced YSL logo in all caps.

Juergen Teller signs the launch campaign shooting

The launch campaign reveals the earrings, rings, bracelets, necklaces and cuffs of the line that inserts YSL into the world of jewelry. The person responsible for photographing the pieces was the German Juergen Teller, renowned and awarded in the world of fashion and beauty.

In a statement, the brand summarized the Saint Laurent Haute Jewelery like a line that “captures the forward-looking spirit and Parisian demand for excellence of the maison”.

_{Launch campaign is signed by German photographer Juergen Teller. Playback/Instagram}

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It is already possible to buy the parts on the brand’s website. The collection will also be sold at the Saint Laurent Rive Droite and Saint-Germain-des-Prés boutiques in Paris, and at stores in Monaco and Saint-Tropez.

An exclusive selection of stores around the world have been made for in-person sales outside of France. Prices range from € 690for rings, to € 45 thousandon an oversized gold bracelet.

Cover photo: Yves Saint Laurent launches its first jewelry line. Playback/Instagram

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