Activision Blizzard revealed this Wednesday (19) that Call of Duty has approximately 90 million monthly players, with half of all engagement for the franchise taking place on mobile devices.
The latest financial results released by the company show why Call of Duty has caused so much discussion between Microsoft and Sony in recent times. Activision’s revenue grew 17% year-over-year in the quarter ended June 30, with an 80% increase in operating revenue. All of this was “driven” by the growth of the Call of Duty franchise, Activision Blizzard said.
Call of Duty sales (the majority of them being from Call of Duty: Modern Warfare 2, released last year) have grown “sharply” compared to 2022. Q2 net in-game values (DLC and microtransactions) were higher than than in Q1 and the same period a year earlier, with Season 3 being “Modern Warfare 2’s most successful season to date, driven by a strong community response to gameplay improvements and the new Battle Pass offering.” BlackCell”, as it was informed.
Overall, Activision Blizzard generated $1.5 billion from DLC and microtransactions during the quarter, up 30% year-over-year. That number was boosted by the launch of Diablo IV in early June, which has an in-game cosmetics shop, but Call of Duty microtransactions make up the bulk of the total.
Speaking of COD: Mobile, lifetime consumer spending on the game since its launch in October 2019 surpassed $3 billion in the second quarter, Activision said.
Via IGN
