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Vai na Fé: What guarantees the success of the soap opera that is moving TV?

The 7pm track was discredited and at a low level in terms of audience, since “Bom Sucesso”, by Rosane Svartann. Interestingly, it is precisely another work of hers, “Vai na Fé””, which has ensured the recovery of the lost breath, mainly in its predecessor, “Cara e Coragem”.

On the air since January of this year, the plot – which many believed would be gospel – surprises with each chapter shown. Not by chance, the author is already working on stretching her story, reaching 185 chapters.

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In conversation with the broadcaster, the author then made the soap opera possible, with a black protagonist, a mother, belonging to a neo-Pentecostal family, who is faced with memories of the past and the temptations of “the world”.

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And the guarantee of success extends to secondary characters. Or there are those who do not love Kate Cristina, the newcomer’s role Clara Moneke?

With the famous “I like to want more”, “Vai na Fé” has already entered history, maintaining an average of 23 audience points, the highest rating of the time since 2021, surpassing the two predecessors. On the last May 15th, the plot broke its record, with 26 points, the highest index of the day, surpassing prime time.

Check out some reasons that justify this success, full of drama, love triangle, humor and an exquisite text, full of good insights, reproduced by a cast whose lineup was assertive.

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NO HYPOCRISY
If there was a time when the evangelical religion gained a pejorative status on Globo, as in “O Clone” (2001), when the wanton Karla (Juliana Paes) pretended to be a good girl, as well as the former porn actress Soninha Catatau (Paula Burlamaqui), from “Avenida Brasil” (2012), now the treatment is different.

Inserting passages from the Bible in the text, in a coherent and interesting way, Rosane Svartaman highlights not only respect, but recognition of a new reality. The IBGE predicts that in less than ten years, there will be more Evangelicals than Catholics in Brazil.

Go in Faith - Evangelical black family
Sol’s family (Sheron Menezzes) – whose husband, Carlão (Che Moais) already dies in the plot – is evangelical – Photo: TV Globo/ João Miguel Jr.

REPRESENTATIVENESS MATTERS
With the exception of stories that addressed slavery, “Vai na Fé” is the first soap opera in TV history that has 80% of black actors, including in the lead role, with Sheron Menezzes It is Samuel of Assisi.

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It is worth mentioning that the entire cast shows total chemistry and harmony.

No character from the youth group, from the university or from the church, “appears just to appear”, even acts as an extra, as happens in other productions.

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ENGAGEMENT OF MILLIONS
Rosane Svartman
loves Twitter! And it is on the social network that the plot bombs, especially at airtime. To give you an idea, mentions of the telenovela are reaching two million and surpass by ten times the previous plot, “Cara e Coragem”, which featured names like Taís Araújo It is Paola Oliveira.

FREEDOM
Despite her religion, Jenifer (Bella Campos) in the best friend, the wild and free (Clara Moneke), its break-even point.

In the same way as the patricinha Guiga (Mayan honey) finds herself in love with the humble Yuri (Joao Paulo Campos), who is awakening to bisexuality.

And at the same time that a beautiful choir appears one day singing the praise “Resposta”, by Thales Robertogospel icon, the plot highlights the participation of Ludmilla and the duo Maiara & Maraisa.

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LET’S GO!
Lui Lorenzo is a hit. Fun, light, while highlighting different forms of affection, José Loreto’s role manages to amuse and at the same time move, especially when he surrenders to the sound of Lulu Santos and regrets for having been neglected by his parents.

Print about Lui Lorenzo, from Vai na Fé
José Loreto’s character won public approval — Photo: Reproduction/ Twitter

BUT, EVERYTHING HAS A BUT…

The public is still questioning why the network did not show the lesbian kiss between Clara (Regiane Alves) and Helena (Priscila Sztejnman).

The explanation: not to alienate the evangelical public, including those who migrated from the biblical soap operas on Record TV, to follow Globo’s contemporary and secular plot.

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Vai na Fé: What guarantees the success of the soap opera that is moving TV?

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