Xuxa and Sasha Meneghel star in the first campaign together for Mother’s Day

Santa Lolla presents a campaign for Mother’s Day with a light, modern approach and a nostalgic touch. In the year in which she completes 60 years and celebrates her relevance as an icon that crosses generations, Xuxa figures as the maternal personality of the narrative and debuts in label an unprecedented campaign alongside his daughter Sasha.

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In a rhythmic dynamic between real life and fashion, the campaign – which did not use animal products – is developed in two moments, now in a house, now in a studio. The game of transitions and effects between the two environments conveys the intention of what you want to communicate: the synchrony and synergy between the fashion and the affective. In this way, the storytelling brings the appeal trendy of a fashion niche brand, but also conveys the feeling of coziness, connection and intimacy.

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In a more mature context of the relationship between mother and daughter, the script is marked by the partnership, friendship and complicity between two adult women, who lead independent lives, but who share a common universe that is theirs alone. The emotion that comes to the fore in every dialogue between Xuxa and Sasha is one of mutual admiration, evident in every spontaneous interaction between the two.

The special collection for the date, which is presented in this campaign, was designed for mothers in real life, who seek versatility and practicality. The product mix brings together glitter, injected, natural textures and sports shapes that are found in canvas sneakers, slip onsrubber boots, boots and sandals.

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The handbags stand out and gain several versions for women of all tastes and styles, reaffirming one of the fundamental pillars of the brand.

Xuxa and Sasha’s new campaign for Santa Lolla and the new collection debut on April 27 on all the brand’s digital channels and e-commerce.

Featured Photo: Fábio Bartelt