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The five most famous handbags from US brands

The beloved bags, in addition to being used for utility, are also very desirable accessories, especially for the fashion public. There are collectors, there are people who save every penny to have the bag of their dreams, people who stay in queues for years to get the bag and there are people who have two or three wild bags that go with absolutely everything.

The European fashion market may be the most famous and influential in the world, but the North Americans are making waves with their handbag designs. Check out:

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Rocco by Alexander Wang

The stylist Alexander Wang, born in California and of Taiwanese descent, is one of the influencers in the fashion world who became famous for his creative style and burst the New York fashion bubble in 2008 and, in 2012, took over the creative direction of Spanish Balenciaga.

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The designer’s style was established for mixing punk aesthetics with sports symbols. The Rocco, the brand’s most successful bag, is a great example of this aesthetic. Launched in 2009, it was what gave Alexander his name in the fashion world, being a sales hit. The accessory resembles a handbag, as it has a rounded shape, but is distinguished by the metallic fees at the bottom.


Rocco Bag. (Photo: Reproduction/ Pinterest)


Despite its success, the model was discontinued and is no longer part of the brand’s portfolio. You can only find the bag at specialized luxury thrift stores.

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Coach’s Tabby

When it comes to leather accessories from the United States, Coach is one of the classics. Founded in 1941, still in an artisanal way, it began to walk towards what we know today 20 years later, with the arrival of designer Bonnie Chasin.

The brand launched a model in 2019 that won over younger fashionistas: the Tabby. The bag was inspired by a design by Coach itself, from the 1970s, and fit like a glove in the fever of smaller bags, with short handles, which are under the arm. The bag model became known as Baguette and became a fever in the United States.

Tabby is a bestseller for the brand. In these four years, it has already won versions in different sizes, colors and leather finishes.

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Tabby Bag. (Photo: Reproduction/ Pinterest)

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Coach’s tagline is “An American Legacy,” but the brand has sought to modernize its aesthetic over the past few decades with celebrity partnerships such as Selena Gomez.

Snapshot by Marc Jacobs

Everyone’s darling in the fashion world, Marc Jacobs. He became famous in the 1990s, right after leaving college for fashion, for launching a collection in the grunge style, which was being born in the city of Seattle with the group Nirvana. He took over the creative direction of Louis Vuitton, a position he held for 13 years.

During his “era” at Louis Vuitton, Jacobs carries an extensive list of clothes and accessories that were very successful but did not exhaust his pop vein. Together with the brand, she created countless pieces that won over new generations of fashionistas. An example is the Snapshot bag, which was launched in 2016 and is reinterpreted, even today, in the new collections presented. The model returns each season in new colors and even prints. The handles are also updated to match the throws aesthetic.


Snapshot Bag. (Photo: Reproduction/ Pinterest)

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The Snapshot bag has conquered the brand’s classic status over the last seven years, with its rectangular and compact design, in addition to canvas handles, which guarantee a stripped-down aesthetic for the piece.

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Tote by Michael Kors

Son of former model Joan Hamburger, Michael Kors has been in contact with the fashion world since he was born. In 1981, at just 21 years old, he created a line of accessories to be sold at multi-brand Bloomingdale’s, Bergdorf and Saks, which gave him the start for the brand as we know it today. He also commanded the French fashion house Céline, between 1997 and 2004.

The tote bag model has become one of the most popular in the world “to fit everything and a little more”. But few brands were able to explore this design like Michael Kors, which became the right choice for those looking for a bag for everyday use. The brand has several successful models in this category.


Tote Bag. (Photo: Reproduction/ Pinterest)

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Michael Kros is one of the most popular names in the North American accessories segment and stands out for combining quality and more affordable prices than competitors.

PS1 by Proenza Schouler

Founded in 2002 by stylists Jack McCollough and Lazaro Hernandez. Although the brand name is different and difficult to pronounce, there is a reason for that name: Proenza is Hernandez’s mother’s last name, while Schouler is McCollough’s mother’s. Simple yet complicated.

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The designers created the brand’s first bag in 2008, which became known as the PS1, which became the signature of Proenza Schouler. The design of the model is checkered and has two handles or clasps that resemble two belts. The bag remains in the label’s portfolio and inspires accessories from other companies.


PS1 bag. (Photo: Reproduction/ Pinterest)

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The model was “inspired by traditional work bags” and has versions in different sizes, colors and finishes and is still popular today.

And there? What’s your favorite?

Featured photo: Model with Tabby bag. Playback/Pinterest.

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The five most famous handbags from US brands

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