Casa Lâncome arrives in Brazil and offers an exclusive experience to beauty fans

A Lancome House is now open to the public in the heart of luxury in São Paulo. The beauty brand chose Oscar Freire Street to host, until May 13, its space for beauty and self-care tips, in addition to providing meetings between experts, influencers and customers.

It is the first time that the French brand brings the experience to Brazil. Lancome brought together beauty specialists to fragrance workshops and makeup classes. Confirmed presences at the activities include Heloisa Sanches, National Make-up Artist for Lancôme in Brazil, Ricardo Assis, fragrance sommelier for L’Oréal Luxo, and Wendell Santos, skincare specialist for Lancôme.

It is also possible to participate in facial yoga sessions and happy hours. Casa Lâncome is open to the public and offers free classes by appointment.

Makeup and skincare with the best of Lancome

There is a space totally dedicated to make-up, where make-up fans can test products and daring in creative productions. Those looking for skincare tips can head to the space reserved for the most modern and technological products in the field.

It is possible to know and test devices like Youth Finderwhich calculates the youth of the skin, and the Skin Screen, which analyzes pores, wrinkles, redness, blemishes, hydration and elasticity. In 20 minutes, the person has a complete diagnosis of skin health.

Lâncome bets on the exclusive brand experience
Already consolidated as a luxury brand in the beauty market, Lancome bets on sensory and interactive experience to delight consumers even more. The idea is to create an exclusive and unique experience that generates a much greater relationship than that of buying and selling.

No wonder the space has a bar with a cocktail shop where drinks are inspired by fragrances. The caramelized popcorn is a reference to the perfume Idôle Nectar, which has heart notes of caramel and popcorn.

Other highlights are a café in partnership with Nespresso and a Lillet bar.

Celebrities and influencers honor launch

Casa Lâncome was inaugurated on May 3rd and was attended by figures such as Rafa Kalimann, Mônica Martelli, Camila Pitanga, Sílvia Braz and Luiza Brasil.

The space is located at Rua Oscar Freire, nª 916, and is open from Tuesday to Saturday, until May 13th. Access is free, but you need to register on the site and schedule the day and time of the visit.

Cover photo: View of the entrance to Casa Lâncome, in São Paulo. Playback: Instagram