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Xuxa stars in the Mother’s Day campaign alongside Sasha Meneghel

For the first time, Xuxa It is Sasha Meneghel participated in an advertising campaign dedicated to the Mothers Day. The new collection of santa lola, launched last Thursday (27), brought mother and daughter in a dialogue based on the exchange of praise and reciprocal admiration. The work joins the list of recent moments that made Xuxa emotional.

The eternal queen of the little ones and her daughter Sasha were the protagonists in the brand’s handbag and footwear campaign. In addition to the editorial using the products from the new collection, a video was also released in which the two exchanged compliments and declared themselves. Sasha highlighted her mother’s humility and caring way as her most admirable traits. “Not only the beautiful causes that you embrace, but that you look at each person, it seems that you look at each heart and that for me is very rare, it is very beautiful.”complements Sasha during the video.

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Sasha and Xuxa in an advertising campaign (Photo: Fábio Bartel/Vogue)


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In Xuxa’s turn, she declares herself to Sasha saying that her daughter is the way she asked God and that she is very proud of who she has become. In the video, the blonde also claims that she will watch her daughter become a mother, reinforcing her desire to have a grandchild. On this subject, Sasha, who has been married to singer João Figueiredo since 2021, responded in the Altas Horas program – dedicated to Xuxa – that the couple will think, but that the matter is dealt with without pressure.


Sasha and Xuxa in an advertising campaign (Photo: Disclosure/Santa Lolla)


The Mother’s Day campaign marks a sequence of strong emotions that Xuxa has been feeling, just after turning 60. Since then, the queen of a generation has received huge tributes from fans and media alike. To celebrate the years of her life, Xuxa made a show full of great hits and nostalgia together with fans, friends and family on a ship.

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Besides daughter, number one fan

Despite being the first time that Sasha and Xuxa are part of a campaign together, Sasha had already shown her pride and admiration for Xuxa in an essay for ELLE magazine, in March of last year (2022).


Sasha’s tribute to Xuxa in ELLE magazine (Photo: Reproduction/Instagram/@xuxameneghel)


In the content, she reproduced looks and poses of the queen, paying homage to the successful career of the mother, who thanked her daughter for her surprise on her social network. In addition to the title of queen of the little ones, Xuxa has also starred in several events and fashion campaigns throughout her career, which further strengthens the relationship of example and inspiration for fashion designer Sasha Meneghel.

Featured Photo: Xuxa and Sasha Meneghel in an advertising campaign – Photo: Fábio Bertel/Vogue

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Xuxa stars in the Mother’s Day campaign alongside Sasha Meneghel

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